Shane McGrath is the Exhibitions and Concessions Manager for the Sydney Royal Easter Show. Completing a Business degree in 2001 he travelled to the United States gaining experience at ski resorts in Colorado. Shane commenced working for the Royal Agricultural Society of NSW in 2002 within Sydney Showground event and venue management division. Managing a diverse portfolio and working hand in hand with over 400 commercial licensees across carnival, catering, showbags and exhibitions, Shane is responsible for strategy development, planning, operations and revenue within these areas. His work within the carnival division has resulted in the development of an Xtreme Rider Club that boosts 20,000 online members. He implemented pre-sales and print at home carnival e-vouchers which resulted in $2.09 million sales at the 2012 Show while formulating a strategic pricing strategy that has driven per capita spend over the last five years.